Privacy Policy

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This Privacy Policy describes how www.madeofcake.co.uk (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

We take the privacy, including the security, of personal information we hold about you seriously.  This privacy notice is designed to inform you about how we collect personal information about you and how we use that personal information. You should read this privacy notice carefully so that you know and can understand why and how we use the personal information we collect and hold about you. 

Collecting Personal Information

Device information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. 
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. 
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. 

Order information 

• Examples of Personal Information collected: name, email address, phone number, dietary requirements.
• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 
• Source of collection: collected from you. 

We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us to request deletion.

Using Personal Information 

We use your personal Information to provide our services to you, which includes: offering products for sale and keeping you up to date on new products, services, and offers.  

Lawful basis 

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:  

• Your consent; 
• The performance of the contract between you and the Site; 
• Compliance with our legal obligations; 
• To protect your vital interests; 
• To perform a task carried out in the public interest; 
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention 

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.  

Automatic decision-making 

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.  Services that include elements of automated decision-making include:  Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours. Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Your rights 

GDPR 

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact page.  Your Personal Information will be housed in data stores in the United States.

Changes 

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@madeofcake.co.uk or by mail using the details provided below:

15 The Ridge,

Surbiton,

Surrey,

KT5 8HU